Capturing More Short-Term Rental Bookings by Knowing Your Audience

Capturing More Short-Term Rental Bookings by Knowing Your Audience

Is your short-term rental marketing strategy working to attract people to your investment property? If you're not leveraging audience research, you'll never connect with your audience. Your property will remain vacant, leading to lost revenue.

Use these tips to generate more short-term rental bookings. With these tips, you can connect with ideal guests. Increase bookings and boost your ROI today.

Gather Audience Research

Before using the rest of these short-term rental marketing tips, gather audience research. Otherwise, you could make assumptions about your would-be guests. Your marketing messages may fail to appeal to each person's needs or interests.

Gathering audience research will allow you to create personalized content. About three in four business leaders believe personalization is critical for success. Meanwhile, nearly 90% of marketers see a positive ROI when using personalization.

You can even use personalization to generate repeat bookings. The top benefit of using personalization is advanced customer experiences.

To start gathering audience research, consider your guests':

  • Age
  • Gender
  • Location
  • Marital status
  • Education
  • Hobbies
  • Interests
  • Pain points
  • Online behaviors
  • Buying behaviors

If your guests fall into different demographics, create buyer personas. Think of each buyer persona as a real person. How would you speak to them or convince them to stay in your vacation rental?

Gather keyword research for each buyer persona. Keyword research can help you appear for relevant searches.


Search engine optimization (SEO) will help your vacation rental listings rank higher on search engines. Higher rankings can help you generate visibility, website traffic, and bookings. In fact, nearly 70% of digital traffic is from local and organic searches.

Use your keyword research to optimize your rental listings. Add a target keyword to the URL, page title, and description. Make sure your listing appears on multiple rental platforms.

Optimize your images to appear for Google Image searches. People can click on a photo of your vacation rental to find your listing.

With SEO, you can appear as people search for places to rent. Create blog content raving about the area to appear for more searches.

Design Digital Ads

Digital text and display ads can help you direct more traffic to your vacation rental listing. Use Facebook Ads to appear on social media platforms. Use Google Ads to appear on search pages or other websites.

When creating your display ads, use stunning photos of your investment property. Use your demographic research to create targeted, personalized ads.

Use Social Media Hashtags

You can reach your target audience on social media using relevant hashtags. Use location-specific hashtags to gain more visibility.

Write strong captions to encourage more short-term rental bookings. Use story-telling in your posts to get guests to fall in love with the experience of staying in your rental.

Book Your Short-Term Rental

Knowing your target audience will help you create relevant, targeted online content. As you connect with guests online, you'll have an easier time generating short-term rental bookings. Use these tips to book your rental for the entire year!

You don't have to apply these tips alone. Working with an investment property management team can save you time and money while ensuring effective campaigns.

PMI Republic has nearly 20 years of experience helping property owners maximize their profitability. Contact us today to schedule your consultation with our team!